'New sensation "Wa" modern'
Japanese products are known as a well made and fine quality by the today's world market, however they are mostly contemporary products.
We have traditional products that carry over historical background and philosophy.
We would like to introduce items that use Japanese traditional artisan technique in the latest design.
As the first step, we are opening "WAZA Shop" and "WAZA Showroom" in New York in order for consumers and buyers to experience the essence of Japanese craftsmanship that they can see and hold in their hands.



Combining the characteristic Japanese concept of "wa" (harmony), developed over many years of history and culture, and the "waza" (skilled technique) utilized by Japanese craftspeople, WAZA is a brand of the finest Japanese products.
Our objective is to bring these products to the global marketplace and develop a viable business model.


We represent designers and manufacturers of 'New sensation "Wa" modern' and 'Excellent Japan Products' .
Our shop is located on 2nd floor of Kinokuniya Book Store in New York city.


We will support sales channel development as well as promotional activity in New York.
The service is not only showroom representation, we will develop a viable business model including legal advice .


Tableware  Kuzushi-Yure KAGO-Square

Tableware Kuzushi-Yure

Our tableware is made of 100% pure tin, taking full advantage of our traditional casting techniques.
Tin does not rust easily, possesses high antibacterial qualities, and is known as for its low allergic reactivity.
It is believed that water in a tin container does not spoil, and that tin removes excessive bitterness from sake and produces a better taste.


100% pure tin is soft material, which enables us to offer new types of tableware that feature its flexible characteristics.

Reiko Nomura

Rouketsu Kusaki-zome KibakoRouketsu Kusaki-zome Kibako

Rouketsu Kusaki-zome Kibako

Wooden boxes dyed with batik method.
Gift of nature and warmth of wood and plant dyes give you peace of mind and calmness.



Made to commemorate the 170th anniversary of the company's founding, this canvass tote bag is
printed with the face of the company mascot,


Perfect for sporting events and picnics, these sturdy canvass cushion bags come with a removable, handcrafted Japanese cushion.


URUSHI-JAPAN- PAPER SHEET designed by Teruhiro Yanagihara


This product is made by fine quality of deerskin with URUSHI print.
URUSHI, Japanese Lacquer that has been used in tableware is a well-known and traditional artisan technique in Japan.
The print itself is a modern motif, but executed by a trained artisan's hand.
100% Deerskin

PAPER SHEET designed by Teruhiro Yanagihara

This unique product done in collaboration with the designer. Concept of the design is “new idea of small leather goods”, so it’s a versatile item. The leather is from MELX, a tannery that has been certified by Oeko-Tex Standard 100, a certification of eco friendly material. Hardware free, sustainable material in new concept of design made by traditional Japanese craftsman techniques.
100% Cowhide


Nagashima Fukushoku


In the Tango area of north-east Kyoto on the Sea of Japan side, traditional hand woven techniques are still passed down from generation to generation. The fabric called Fresco (warp cross two thread, making a characteristic sheerness in fabric) has a rich feeling and nice volume. Ties are made carefully by hand and they have a profound and fastidious feeling.


This is an accessory designed in the image of a bowtie with the same fabric used for ties. They can be used on clothes and bags, also to tie a scarf. The fabric material makes them more unique and 3-dimentional than metal accessories.  They are also light weight.



Raden Glass

Combine cleanness of the glass and warmth of the lacquer with mystical glitter from Raden (abalone) formed a product to match today’s life style.

Raden is a technique that makes lining of abalone and other shells have brightness as the rainbow into 0.1mm thin, then small pieces by knife, nail, etc. create a landscape, flower and bird design on to lacquer ware surface, and it is one of the major craft in Takaoka.



KYOSHIPPOU is a form of cloisonné that is being developed in Kyoto which uses glass powder to burn enamel with over 800 degree heat, thus it is called Japanese Enamel technique. Because it has unique beauty in colors, some says the name of KYOSHIPPOU originates from SHIPPOU in Buddhist scripture and it has been evolved in connection with Kyo-yaki(Kyoto-style ceramics) from the Muroto era through the Edo era. The design motif of the work symbolizes birds of Japan such as Blackstone’s fish owls, hawks and cuckoos.


Hirato-zaiku (craftsmanship) makes shapes by twisting 0.2 to 0.3 mm silver wire together then embeds them into each particular shape. They are decorative artistic accessories that only skillful craftsmen skillful are capable to make. This technique was developed in the Edo era in Hirato, Nagasaki by making decorations on armor, Japanese hairpins called Kanzashi, etc. This artwork production requires fine sensibility and perseverance.  Today there are about 10 people in Japan, who follow this technique, thus the rarity value is high and it is listed as an intangible cultural asset.







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